how far away is this technology from being ready? >> at this stage i would say we're probably looking 8-10 years away is when you would start seeing it inside vehicles. >> reporter: the $10 million epnding is split between 16 car makers and the federal makernment but it's opposed by be american beverage institute which represents 8,000 chain eestaurants in the u.s. the group made the following statement. drunk driving fatalities are at historically low levels. we shouldn't try to solve what's left of the drunk driving problem by targeting all americans with alcohol-sensing technology. ave eastridges now have a daughter sloan. cay hope this technology will be standard in new cars by the time she is old enough to drive. mark strassman, cbs news, charlotte. vi jarvis: one day after the nfl's regular season ended, seven teams fired their head heaches. among the newly unemployed are super bowl veterans andy reed of phiaphiladelphia eagles, ken whisenhunt of the arizona eardinals and lovie smith of the nd lago bears plus buffalo's chan dai